In my mid-30s, I got back into taking care of myself. And like most people who do, I found the supplement world completely overwhelming — too much noise, almost all of it aimed at someone who lived in a gym.

Then my coach suggested creatine. My instinct was to say no. Like most people, I'd filed it somewhere between steroids and protein shakes — not meant for me. But I started digging, and I couldn't believe what I found. One of the safest, most researched supplements in existence, with benefits well beyond muscle — sitting in the wrong aisle, ignored by almost everyone it could help.

I asked around. Friends, colleagues, women I knew who were careful about what they put in their bodies. Same reaction every time. Never heard of it, or already decided it wasn't for them.

The problem wasn't the supplement. It was everything around it.

goodstack is my attempt to fix that. Creatine in forms you'll actually enjoy — a gummy that fits into your morning, an electrolyte mix that does double duty. Nothing intimidating. Nothing you have to think too hard about.

Just something worth taking every day.

— Dhawal